who?
Creative & Designer
Hey! I'm Mariel
a Panamanian designer currently playing as Creative Director in Mexico City.
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I've been working in advertising for the last 15 years. To keep it short, this is what I do: I make stuff up and craft images. I love both beyond my job.
On my daily basis, I've had the chance to work with some really cool brands, specially alcoholic drinks ;) like Stella Artois, Jack Daniel's, Budweiser, Bud Light, Cucapá, Tequila Herradura, Finlandia Vodka and more; also automotive brands like Volkswagen, Honda and Suzuki; some general big names like Coca Cola, Netflix, AB In Bev, Converse, Diesel, Red Bull, and so on; and of course, many wonderful small unknown brands plus some friends' bands.
On my free time, I enjoy collaborating with plenty independent projects. Mainly, I've been making educational material for some museums, NGOs, and other educational oriented projects in Panama for at least 9 years.
Anyway, I think both areas aim for the same: to engage someone else into understanding what you want to tell them.
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In this portfolio I wanted to show a few creativity pieces I'm really proud of, if you want to see some of my design, retouch and illustration work all the links are at the end of the page.
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EDUCATION
Bachelor Degree
in Graphic Design
from Universidad Santa María la Antigua, Panamá
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Masters Degree in Marketing and Advertising /
Minor in Creativity
from Universidad Latina de Panamá
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Digital Invader School
by Grupo W WebScout 8
EXPERIENCE
Jellyfish
Only If
Grupo W
AC Mcgarrybowen
La Unión DDB
NEO! Creative Consulting
Blank Magazine
Basic Grid
(before this point, I was a tour guide in Panama City)
JURY DUTY
I've been a member of the Jury at the following events:
Connections by LE BOOK
2025
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IAB MIXX 2024
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IAB MIXX 2022
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IAB MIXX 2021
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TALKS & WORKSHOPS
​"Digital Creativity"
16-hour intense course about Creativity, part of 4-subject diplomat on Digital Marketing. Invader Institute & Universidad de Carolina.
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"Art Direction for non-art-directors"
16-hours course about the basics of visually brand building. Revolt Academy.
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"Designer Girls"
Where do girls disappear between art school and senior design jobs? A comforting motivational guide to girls from Epic Queen CDMX Chapter.
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"12 Things You Didn't Know About Social Media (the third will surprise you)"
An 18-hour introduction course to Social Media Design.
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"Guide for the Digital Foreigns"
Beginners guide design basics for Social Media.
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"What I Learned from Working in Social Media"
Best practices and methodology for communicating through Social Media.
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AWARDS
CANNES LIONS
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Book Alive (2019)
Bronze - Brand Experience & Activations​
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FESTIVAL EL SOL
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Book Alive (2019)
Gold - Brand Experience & Activations​
Silver - Digital and Mobile Innovation
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CÍRCULO DE ORO - MX
Book Alive (2019)
Gold - Best Live Event
Silver - Content
Silver - Live Experiences
Silver - Use of Technology
Silver - Experiential Advertising
Bronze - Technology Innovation
Shortlist - Stunt
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Trojan Donkey (2018)
Gold - Media
Bronze - Promos & Activations
Shortlist - Stunt
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#ChelasForTheBand (2016)
Gold - Actions in Social Media
Gold - Launch Campaign
Gold - Alcoholic Drinks
Silver - Social Media
Silver - Viral Advertising
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Casa Mundet (2019)
Shortlist - Brand Building Action
Shortlist - Non-Alcoholic Beverage
Shortlist - Experience
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IAB MIXX
Creativilandia (2023)
Silver - Gaming​
Shortlist - Brand Building
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Pride Outfits (2021)
Bronze - Gaming​
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#ChelasForTheBand (2016)
Best in Show
Gold - Video
Silver - Brand Building​
Bronze - Social
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SOCIAL BAKER'S
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Social Stella (2015)
4th Highest Engage
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