who?
Creative & Designer
Hey! I'm Mariel
a Panamanian designer currently playing as Creative Director in Mexico City.
So... about me: I've been working in advertising for the last 11 years. To keep it short, this is what I do: I make stuff up and craft images. I love both beyond my job.
On my daily basis, I've had the chance to work with some really cool brands, specially alcoholic drinks ;) like Stella Artois, Jack Daniel's, Budweiser, Bud Light, Cucapá, Tequila Herradura, Finlandia Vodka and more; also automotive brands like Volkswagen, Honda and Suzuki; some general big names like Coca Cola, Netflix, AB In Bev, Converse, Diesel, Red Bull, and so on; and of course, many wonderful small unknown brands plus some friends' bands.
On my free time, I enjoy collaborating with plenty independent projects. Mainly, I've been making educational material for some museums, NGOs, and other educational oriented projects in Panama for at least 9 years.
Anyway, I think both areas aim for the same: to engage someone else into understanding what you want to tell them.
In this portfolio I wanted to show a few creativity pieces I'm really proud of, if you want to see some of my design, retouch and illustration work all the links are at the end of the page.
EDUCATION
Bachelor Degree
in Graphic Design
from Universidad Santa María la Antigua, Panamá
Masters Degree in Marketing and Advertising /
Minor in Creativity
from Universidad Latina de Panamá
Digital Invader School
by Grupo W WebScout 8
EXPERIENCE
Only If
Grupo W
AC Mcgarrybowen
La Unión DDB
NEO! Creative Consulting
Blank Magazine
Basic Grid
(before this point, I was a tour guide in Panama City)
TALKS & COLLABS
"Jury at IAB MIXX ‘21"
Member of the jury for the IAB MIXX Awards Mexico. IAB.
"Digital Creativity"
16-hour intense course about Creativity, part of 4-subject diplomat on Digital Marketing. Invader Institute & Universidad de Carolina.
"Art Direction for non-art-directors"
16-hours course about the basics of visually brand building. Revolt Academy.
"Designer Girls"
Where do girls disappear between art school and senior design jobs? A comforting motivational guide to girls from Epic Queen CDMX Chapter.
"12 Things You Didn't Know About Social Media (the third will surprise you)"
An 18-hour introduction course to Social Media Design.
"Guide for the Digital Foreigns"
Beginners guide design basics for Social Media.
"What I Learned from Working in Social Media"
Best practices and methodology for communicating through Social Media.
AWARDS
CANNES LIONS
Book Alive (2019)
Bronze - Brand Experience & Activations
FESTIVAL EL SOL
Book Alive (2019)
Gold - Brand Experience & Activations
Silver - Digital and Mobile Innovation
CÍRCULO DE ORO - MX
Book Alive (2019)
Gold - Best Live Event
Silver - Content
Silver - Live Experiences
Silver - Use of Technology
Silver - Experiential Advertising
Bronze - Technology Innovation
Shortlist - Stunt
Trojan Donkey (2018)
Gold - Media
Bronze - Promos & Activations
Shortlist - Stunt
#ChelasForTheBand (2016)
Gold - Actions in Social Media
Gold - Launch Campaign
Gold - Alcoholic Drinks
Silver - Social Media
Silver - Viral Advertising
Casa Mundet (2019)
Shortlist - Brand Building Action
Shortlist - Non-Alcoholic Beverage
Shortlist - Experience
IAB MIXX
Pride Outfits (2021)
Bronze - Gaming
#ChelasForTheBand (2016)
Best in Show
Gold - Video
Silver - Brand Building
Bronze - Social
SOCIAL BAKER'S
Social Stella (2015)
4th Highest Engage