things i've done
give a backstage pass into a writer's creative process.
The first book ever read while it was being written
Many gimmicks are made to trick people into reading, but truth is people nowadays do read, in fact we read a lot, and all the time, just not from books. So, instead of trying to catch people's attention and make them look somewhere else, why not putting the books right infront of readers' eyes? Why not enjoy literature as everything else we enjoy in 2018: via streaming?
Ok, what I did: The project was developed in collaboration between the agency Only If and Google. I was one of the Creative Directors from the agency in charge of carrying out the idea, from the first raw concept into a work plan, and how we would communicate it. As Art Director, I was involved in the production of the pieces.
Círculo de Oro - Mexico
Gold - Best Live Event
Silver - Content and Entertainment
Silver - Live Experiences
Silver - Use of Technology
Silver - Experiential Advertising
Bronze - Technology Innovation
Shortlist - Stunt
Only If ranked as 4th Best Agency in Mexico, highest ranking ever got.
Festival El Sol
Gold - Brand Experience & Activations
Silver - Digital and Mobile Innovation
Bronze - Brand Experience & Activations