give a backstage pass into a writer's creative process.

Many gimmicks are made to trick people into reading, but truth is people nowadays do read, in fact we read a lot, and all the time, just not from books. So, instead of trying to catch people's attention and make them look somewhere else, why not putting the books right infront of readers' eyes? Why not enjoy literature as everything else we enjoy in 2018: via streaming? 

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Ok, what I did: The project was developed in collaboration between the agency Only If and Google. I was one of the Creative Directors from the agency in charge of carrying out the idea, from the first raw concept into a work plan, and how we would communicate it. As Art Director, I was involved in the production of the pieces.