Go back to 2016. All you could hear was how candidate for US presidency, Donald Trump wanted to build a wall to separate from drug-dealing-criminal-rapist-mexicans, and - as we all heard it - he wanted mexicans to pay for it. What should a mischiveous border town beer do about it? And what can it do when it had no money and had to compete with multimillion dollar budget of its competitors?
ONE OF THE RICHEST AND MORE POWERFUL GUYS IN THE WORLD
TO PAID FOR WHAT HE SAID - AND OUR BEERS
Ok, what I did: here I worked both creativity and design. Mainly, coming up with the idea, designing and illustrating the T-Shirt. Along with some smaller contributions to the larger team who made it real.
Case Study
Original Video
Resellers on the Subway
RESULTS
Círculo de Oro - Mexico
Gold - Actions in Social Media
Gold - Launch Campaign
Gold - Alcoholic Drinks
Silver - Social Media
Silver - Viral Advertising
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Only If ranked by the very first time in the Top 10 Agencies in Mexico
IAB MIXX
Best in Show
Gold - Video
Silver - Brand Building
Bronze - Social
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Only If won Agency of the Year only running with #ChelasForTheBand
