things i've done

made Trump

to pay for

our beers. 

Cucapá Beer making noise as it comes out

Go back to 2016. All you could hear was how candidate for US presidency, Donald Trump wanted to build a wall to separate from drug-dealing-criminal-rapist-mexicans, and - as we all heard it - he wanted mexicans to pay for it. What should a mischiveous border town beer do about it? And what can it do when it had no money and had to compete with multimillion dollar budget of its competitors?

ONE OF THE RICHEST AND MORE POWERFUL GUYS IN THE WORLD

TO PAID FOR WHAT HE SAID - AND OUR BEERS

Ok, what I did: here I worked both creativity and design. Mainly, coming up with the idea, designing and illustrating the T-Shirt. Along with some smaller contributions to the larger team who made it real. 

Case Study

Original Video

Resellers on the Subway

RESULTS

Círculo de Oro - Mexico

Gold - Actions in Social Media

Gold - Launch Campaign

Gold - Alcoholic Drinks

Silver - Social Media

Silver - Viral Advertising

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Only If ranked by the very first time in the Top 10 Agencies in Mexico 

IAB MIXX

Best in Show

Gold - Video

Silver - Brand Building​

Bronze - Social

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Only If won Agency of the Year only running with #ChelasForTheBand